This is amazing, and it’s amazing because it’s so easy, and fun. Take the Social Web, RFID, and a brand people can identify with, and combine everything into a world that’s every bit as exciting as it is frightening in its prospects.
Not that the “Coca-Cola Village” Social Media/event concept by Publicis E-dologic, Ramat Gan, would be in any way ueber extraordinary. But that’s the point.
Coca Cola Village
The life that you love is the life that you fear.