a writer's blog

Digitale Darmentwicklung

Xiao XM

Xiao XM

Cute little Japanese ad for a camera from Takara Tomi which, well, can produce its printed photographs itself.

[Note: Too bad, but the Takara Tomy Xiao XM clip has been erased from this earth, apparently. It was really funny, and I hope it will pop up again somewhen somewhere.]

As of yesterday, my is on its way to my thesis advisor, and I transformed back from a troglodyte into a human advertising being by way of a haircut and some other magic. Now it’s high time I attended my precious blogs again!

You may have noticed that this entry’s title is in German. That’s because I couldn’t possibly find a description for this device in English as descriptive and catchy as the German one. Here, I give you the constitutents: digitial, bowels, development. (Some assembly required, but I trust you’ll figure it out.)

This cute little ad comes from Japan, for your entertainment and edification. Those who ever had the privilege to watch Japanese game shows (Takeshi’s Castle is among the internationally more famous ones) surely couldn’t avoid realizing that, in informal contexts, the Japanese are able to make fun of themselves way beyond what would be considered acceptable in Europe or America.

The cute ad seems to be irretrievably lost. The only thing I could find is a non-Japanese video about the product. It’s got a different name, though, perhaps for the American or European markets:

Takara Tomy—Xiao XM

Thus, this cute little ad tells us also a little bit about Japanese culture. The “Xiao CM” (the name effectively stumps me) seems to be, either practically or metaphorically, some kind of digital Polaroid. It’s built by Takara Tomy, the company that emerged from fusing the famous toy manufacturer Takara (“Playing is Culture!”) with Tomy. Who made this spot? I couldn’t find out yet, either. But chances are, it was either Dentsu or Hakuhodo.

h/t .


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