Steve Schofield’s photo series Land of the Free about British fangirls and fanboys “in their natural environments” isn’t about making fun of people, or putting them in embarrassing situations. Instead, it’s a fascinating, touching, and bittersweet meta-story about our postmodern culture.
My practice is concerned with exploring the fascination that the British public has with American popular culture and the sub-cultural world of fandom. In the images, I have shown people in their own homes and environments wearing costumes that they would be dressed in to attend events with other like-minded individuals.[…]
Although presented in the context of their homes and personal environments, a certain amount of vulnerability and discomfort radiates from the sitters and is passed onto the viewer. Not quite in full character, they seem at odds with their surroundings. The work is intend to make the viewer question the perception that others have of themselves as much as they allow us to question our perception of others.
You’ll find the entire work statement at /film, together with about half a dozen photos from the series. More photographs you will find at Steve Schofield’s Website.