This is amazing, and it’s amazing because it’s so easy, and fun. Take the Social Web, RFID, and a brand people can identify with, and combine everything into a world that’s every bit as exciting as it is frightening in its prospects.
Not that the “Coca-Cola Village” Social Media/event concept by Publicis E-dologic, Ramat Gan, would be in any way ueber extraordinary. But that’s the point.
The life that you love is the life that you fear.
If you have something valuable to add or some interesting point to discuss, I’ll be looking forward to meeting you at Mastodon!