Tag Archive for ‘raps & reviews’
The Art of Writing Advertising von Denis Higgins
Alles an diesem Büchlein über Texter ist absolut lächerlich mit Ausnahme der Charaktere und Temperamente von Bernbach, Gribbin, Reeves, Ogilvy und Burnett.
Ogilvy on Advertising von David Ogilvy
David Ogilvys Werbebranchen-Fibel vom Berufseinstieg bis zum TV-Spot. Längst nicht so veraltet, wie zu erwarten wäre, und oft sehr selbstironisch.
Rembrandt: The Painter at Work by Ernst van de Wetering
Rembrandt: The Painter at Work by Ernst van de Wetering provides amazing perspectives with which to meet Rembrandt’s and his students’ paintings.
Words That Sell & More Word That Sell von Richard Bayan
Words That Sell und More Word That Sell von Richard Bayan sind ungemein nützliche Nachschlagebücher für Erprobtes und Bewährtes sowie für spezielle Wortfelder.
The Complete Cartoons of The New Yorker by Robert Mankoff, Ed.
Even if the cartoons provided on CD are very low-quality, the 2004 printed cartoons are excellent and make this book a bargain.
Parenting Without Belief: On Raising Ethical, Caring Kids Without Religion by Dale McGowan, Ed.
Parenting Without Belief by Dale McGowan is helpful & provides many sources for support. But it’s not a practical guide on how to raise children beyond belief.
Atom: A Single Oxygen Atom’s Journey by Lawrence M. Krauss
Atom: A Single Oxygen Atom’s Journey from the Big Bang to Life on Earth… and Beyond by Lawrence Krauss combines science with a decent dose of nerdiness.
Universe or Multiverse? by Bernard Carr, Ed.
Good collection of papers on cosmological universe/multiverse theories, but a bit too pricey; many of the papers are free and freely available on the Internet.