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Intel, responding to criticism that they caved to demands from the misogynist #GamerGate mob and pulled their ads from Gamasutra:

We apologize and we are deeply sorry if we offended anyone.

No, Intel, that’s not how to do it. Here’s why:

Jebus, but I hate that poor excuse for an apology. It happens all the time; someone says something stupid and wrong, and instead of saying, “I was wrong, I’m sorry and will try to change,” they say, “I’m sorry you were offended by my remarks”—suddenly, the problem lies not in the error of the speaker but in the sensitivity of the listener.

That’s not an apology. It’s a transparent attempt to twist the blame to fall on everyone else but the person who made the mistake.

The only thing this “apology” demonstrates is that Intel’s PR department is run by spineless weasels.

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